Designing SaaS products that reduce churn, increase adoption, and drive growth. Most SaaS products don't fail because of code. They fail because people don't want to use them.
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After 25 years designing SaaS and enterprise software at The Skins Factory, you'd think certain UX mistakes would have disappeared by now. They haven't. The same core usability problems keep surfacing in modern platforms, just dressed up in newer design trends and shinier components.
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