How much does a website cost?

It depends on scope, and any agency that gives you a number before understanding your project is guessing. A marketing site with eight pages and a web application with user accounts and dashboards are not the same engagement, and pricing them the same way would be dishonest. What we can tell you is how we price. The Skins Factory sits on the low side of mid-tier for a studio with twenty-five years of enterprise experience. We have run as a work-from-home studio since 2000, our overhead is low, and that saving goes to clients rather than to office space.

Read the Buyer’s Guide to UI/UX Design Pricing

How do you structure pricing?

Two ways, and you choose which fits. Fixed-cost projects: we review the full scope, estimate the hours, and give you one number agreed before work begins, with no scope creep billed quietly on the back end. Time blocks: you prepay a block of forty or more hours, we deduct against it as work is completed, and usage is tracked live in a shared spreadsheet your team can open at any time. When the block runs out, work pauses until a new one is added. Nothing gets invoiced after the fact. If an agency cannot tell you exactly where your budget stands at any given moment, treat that as a warning.

What is the hourly rate for website design?

As a 2026 market benchmark, freelance designers typically run $50 to $150 per hour, mid-tier agencies $150 to $250, and senior boutique studios $200 to $350. We price on the low side of mid-tier despite sitting in the senior boutique category on experience. That said, most of our web work is quoted as a fixed cost rather than billed hourly, because a fixed number puts the estimating risk on us instead of on you.

See the full pricing breakdown

Why is custom web design more expensive than a template?

Because you are paying for decisions, not pixels. A template is a layout somebody else designed for an unknown business with unknown goals. Custom design starts from what your company actually does, who it is trying to reach, and what you need a visitor to do. Templates make sense for some projects and we will say so if yours is one of them. But if your site has to differentiate you in a crowded market, survive a brand review, or support a real sales process, a template will limit you in ways that get expensive later.

What platforms do you build on?

WordPress and WooCommerce, Shopify for ecommerce, and fully custom builds when a site has outgrown what a content management system can hold. Development runs through a partner studio we have worked with for years, so the platform gets chosen on the merits of your project rather than on what any one person happens to know. The questions that decide it are what the site has to do, who maintains it after launch, and what it needs to become in three years.

Do you design ecommerce websites?

Yes. That covers storefront and product page design, category and browsing structure, cart and account flows, and the platform build itself. Ecommerce design lives or dies on the parts most templates handle badly, which is exactly where custom design earns its cost back.

Do you redesign existing websites, or only build new ones?

Both, and redesigns are a large share of our work. A redesign needs different care than a new build, particularly around preserving search equity and not discarding what is already working. We audit the existing site first rather than starting from a blank page, because the problem is often structure, hierarchy, or messaging rather than the visual design that made it visible.

Do you handle both design and development?

Design is ours. Development runs through a partner studio we have worked with for years, and we stay accountable for both. That matters because the usual alternative is hiring a design vendor and a development vendor separately and then spending your own time mediating between two companies who each think the other is wrong. Here it is one relationship, and the site that ships is the site that was designed.

Can you design our app and our website?

Yes, and it is one of the more common reasons companies come to us. A team that hires a product designer for their application and then sources a marketing site somewhere else usually ends up with two things that do not look like the same company. We design both, so the site that sells the product and the product itself share a visual language.

How many rounds of revisions are included?

Typically two to three, agreed upfront based on project scope. A revision round means consolidated feedback delivered in one pass, not a rolling stream of individual change requests. We do not offer unlimited revisions, and we would be suspicious of any agency that does. Unlimited rounds are either priced in somewhere you cannot see, or they create a dynamic where nothing ever gets finalized. If new direction comes up after the revisions are used, that becomes a scope conversation costed out separately, not a surprise charge.

Do you work with small businesses, or only large companies?

Both. We have designed inside enterprise brand systems with style guides and legal review, and we have designed first websites for companies that had never had one. Smaller clients get the same senior attention, because there is no junior team here to hand the work down to and no account layer between you and the people doing the work.

Do you do SEO?

We build sites to be found, which is a different claim than running an ongoing SEO campaign. Site structure, page hierarchy, semantic markup, load performance, and content organization all get decided during design, and those are the foundational pieces most agencies leave for someone else to fix afterward. Fixing them later costs more than getting them right the first time.