LionDesk Real Estate CRM
Real Estate SaaS UI/UX Design · Responsive Web Application
LionDesk selected The Skins Factory to reimagine its established real estate CRM as a modern responsive browser application. Spanning more than 120 screens, the redesign reached across dashboards, contacts, communications, marketing, video, transactions, properties, calendars, tasks, reporting, file management, settings, menus, filters, and modal workflows. The result was a unified design language that modernized the entire platform rather than treating individual features as disconnected parts.
The Challenge
Modernizing a mature CRM without fragmenting its extensive feature set
LionDesk had grown into a broad business platform supporting contact management, email, text messaging, video, marketing campaigns, transactions, properties, calendars, tasks, reporting, files, filters, and account administration. Redesigning more than 120 screens meant solving more than the appearance of individual pages. Every screen, menu, overlay, form, table, and repeated workflow needed to feel like part of the same product while remaining clear and efficient for everyday real estate work.
Our Approach
Building one consistent experience across the entire CRM platform
We established a modern visual and interaction system that could extend across the application’s many functional areas. Shared navigation, menus, filters, data views, form patterns, communication tools, calendars, task flows, profile screens, and modal structures created continuity as users moved through the platform. That consistency allowed a very large application to feel cohesive and familiar, while the responsive framework gave LionDesk a stronger foundation for supporting the product across different screen sizes.
★★★★★
“We spoke with a dozen companies before selecting The Skins Factory. We had a great experience.”
David Anderson, CEO, LionDesk
Dashboard + Menus
File Manager
Contact Profile
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