HALO Hair Studio
Social Media Marketing Using Generative AI Artwork + Photoshop
The Skins Factory harnessed generative AI artwork for an ongoing social media marketing campaign for Halo Hair Studio, a well-known hair salon in Fort Lauderdale, FL run by two Master Stylists. From Facebook cover & profile Images to Instagram Stories, Reels and standard image posts for both social networking platforms. This project was about reinvigorating the brand identity with an eye-catching visual hook while we changed the font for the logo they were using, to reflect this fresh visual design language.
This Marketing Campaign is Ongoing.
Facebook Cover Images
The creative thought process behind the Facebook cover images focused on delivering an avant-garde design aimed at captivating a younger demographic, while still appealing to everyone. This involved incorporating rich, vibrant imagery that would immediately grab the viewer’s attention. The goal was to break away from conventional image norms and create visually striking covers that resonate with a youthful energy that invoked innovation and excitement. By blending bold colors, dynamic compositions, and unexpected elements, the covers were crafted to not only attract but also engage and inspire the viewers, reflecting their desire for fresh and contemporary aesthetics that the stylists from HALO Hair Studio can deliver to them in real life.
Facebook & Instagram Social Media Images
Eye-catching images designed draw attention to the profile and to be posted intermittently along with salon shots of haircuts and coloring by the Master Stylists. We did some branded with the studio logo witgh call to action text and others featuring offered services. The girl you’ll see below and above with the yellow/cyan background became an official “spokesperson” for one of the Master Stylists. With her multi-colored hair, freckles and rebellious eyes, she certainly draws your attention.
Valentine’s Day Social Media Images
Given the significance of Valentine's Day as a major date night, we created a series of promotional images leading up to the event, forming a two-week campaign. The promotions aimed to build excitement for the special day, reminding salon customers to book their appointments in advance. Some images conveyed a beautiful and sweet aesthetic, some were more teasing and risqué. Two of our favorites were the Instagram Story/Reel images featuring the caption "Make him beg a little," accompanied by the Halo logo in red with a halo behind a virtual model's head and the redhead virtual model whose long hair formed a heart shape.
Redhead Appreciation Month Promos (St. Patrick’s Day)
We came up with the idea to run a Redhead Appreciation Month promo in tandem with St. Patrick’s Day in March. We also added a four leaf clover to the inside of the O in HALO. We suggested to the Salon owners to include fun facts and jokes celebrating the fiery locks. It’s important to engage your social media viewers in unique ways. For example:
Fun Fact #1: Having red hair and blue eyes is the rarest hair/eye color combination possible. The odds of a person having both of those recessive traits is around 0.17%.
Fun Fact #2: One interesting fact about redheads is that their hair will never turn grey. The pigment in their hair that causes it to be red will just fade over time, causing their hair to turn blonde or white, but never grey.
Joke #1: What is the redheads' motto? The fastest way to a man's heart is through his ribcage.
Easter Social Media Marketing Promos
We did two Instagram/Facebook Reel + Story cover images for Easter. We used one of the redhead images not used for the March promo, added bunny ears to the top of her head and colorized the studio logo in pastels. And then of course we generated the cutest Easter bunny ever seen.
July 4th — Independence Day Social Media Marketing Promos
For July 4th, we generated some Revolutionary War styled models while super-imposing an American flag over the image and used an Independence Day logo we gleaned from Adobe Express to create these social media images.
Summer Social Media Marketing Promos
We used Adobe Express templates for the layouts, then generated AI artwork using Midjourney with post-processing in Adobe photoshop. We generated imagery paired with text messages proclaiming “summer is coming”, while promoting a conditioning special to help fight the hair damaging summer UV rays.
Miscellaneous Social Media Post and Story/Reel Images
Once again the “spokesperson” image was used for video posts while another halo images was generated. We also did a product sales promo Pravana leave-in conditioner. We shot the bottle we had and superimposed it off a generated rear shot of a hair salon client while adding Pravana’s Amazon rating to the image.
