FyreTV - Brand Identity Design
When Wreal first approached us, the working name for their service lacked "punch". We came up with a name that was not only a perfect fit, but one that actually had an available domain name. Catchy, easy to remember, and a sure-fire hit with the target demographic. By utilizing a licking flame and precisely the right typeface, we created an identity that drove the look & feel of the entire user experience.